CONCEPT
Repair hair from within
An Active Keratin Brand
Created from our Commitment to
Hairdresser's Concerns
There is only one thing we think about.
Creating what salons truly need.
KERAFFECT has been developed based on the needs of hairdressers who work and interact with customers every day in salons.
With our unique know-how, we have utilized several types of active keratin.
Our professional haircare products create new opportunities and add new value to salon work.
FEATURE
FEATURE
01
Made from the Carefully Selected Wool of a Specific Breed of Sheep with an Amino Acid Composition Nearly Identical to Human Hair
About 90% of hair and skin is made up of its main component, the protein keratin, which is a combination of amino acids especially rich in cysteine. Cysteine is the secret to giving hair elasticity and strength.
The active keratin used in KERAFFECT is a special kind extracted from a specific breed of sheep's wool through a patented process that ensures the original properties of the natural amino acids in the keratin are retained.
Comparison of the amino acid composition of human hair keratin and KERAFFECT active keratin.
FEATURE
02
Excellent Bonding with Hair
Active Keratin from a Patented Method
Large amounts of cystine are found in hair proteins. Cystine is an amino acid with two cysteine molecules bonded together. The active keratin is stabilized through a patented process that preserves the active parts of cysteine.
Because of this, it has excellent bonding with hair and is highly effective at repairing it.
FEATURE
03
Internal Hair Repair Instead of Surface Treatment for Continuously High Damage Suppression
Keratin proteins make up 80 to 90 percent of hair. Active keratin binds to cysteine inside hairs to repair damage. Compared to keratins until now, it remains longer in the hair to increase its strength.
Keratin can be lost in various ways such as normal hair damage and hair coloring. Active keratin tackles the causes of hair damage, resulting in beautiful hair. We believe that focusing on keratin is the most important part of caring for damaged hair.
活性ケラチン［ケラフェクトコネクター］試験データ
3回のヘアブリーチでもわずか0.3%ダウン。ダメージ抑制効果が高い
MESSAGE
Chief Development Officer
R&D Team
Teppei Matsumoto
PROFILE
After graduating from the Nippon Beauty Academy, he worked at several salons before joining Triangle Corporation in 2010. He then launched TRIGOODS in 2017.
He is in charge of all product development, including pharmaceutical formulation and material sourcing, and developed the active keratin brand KERAFFECT in December 2020. While continuing his salon work, he is expanding his business both domestically and internationally based on the company’s business philosophy of "Market Out".
It All Started from an Encounter with a Groundbreaking Ingredient
It All Started from an Encounter with a Groundbreaking Ingredient
There is a revolutionary keratin ingredient, and it all started from there. We came across this ingredient as manufacturers and as hairdressers. By developing it from the users' point of view, KERAFFECT was born.
Our brand's Market Out philosophy means that everything comes from the needs in the field. We focus our activities on developing products to meet these needs.
Our goal is for salons, hairdressers, and customers to use KERAFFECT and think, "This is exactly what I wanted," while also adding new value to what salons can do. Nothing is more rewarding than that.
With KERAFFECT, we continue to put our users' needs first and carry on in our research of keratin.
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What does Market Out mean for business philosophy?
It means conceptualizing a business or product based solely on the point of view of customers and their needs.
Chief Marketing Officer
Education Team
Ko Takao
PROFILE
After graduating from Belébel beauty college in Kobe and its Professional Training College in Osaka, he worked for a major foreign-affiliated salon. He became manager at 23 and a teacher at his alma mater at 27, also getting management experience there. His graduates have gone on to work at major salons. In 2020, he joined Triangle Corporation. Looking at the beauty industry from various perspectives the company is taking an aggressive approach to Japan and the world with our Market Out philosophy that puts hairdressers first. Sheep power!
Beyond KERAFFECT
What is hair made of? Can we regain what's been lost? We believe that active keratin and KERAFFECT are the ultimate embodiment of needs in the field.
We are confident that among the many treatments and haircare products available, ours will play a role in creating value for you.
However, it's not the product that's important but what lies beyond it.
We hope you will use your own skills and abilities to make the most of KERAFFECT's appeal and effectiveness in order to create a prosperous future together with your customers.